A Beginner's Guide to Video Interviewing for HR Teams at Early SaaS Companies

Kirk Reilly
Head of Recruiting at Sinta

As HR professionals, we know that finding and hiring top talent is crucial for the success of our early-stage SaaS companies. Traditional interviewing methods can be time-consuming and costly, especially when dealing with remote candidates. This is where video interviewing comes in as a game-changer for HR teams.

What is Video Interviewing?

Video interviewing is a process that allows HR teams to conduct remote interviews with candidates using video technology. It eliminates the need for scheduling in-person interviews and allows for greater flexibility in the hiring process.

Benefits of Video Interviewing

1. Time and Cost Savings

With video interviewing, HR teams can save valuable time and resources. There's no need to coordinate schedules, book meeting rooms, or incur travel expenses. Additionally, video interviews can be recorded and reviewed later, reducing the need for multiple rounds of interviews.

2. Wider Talent Pool

Video interviewing enables HR teams to expand their talent pool beyond geographical limitations. You can now consider candidates from different cities, countries, or even continents without the hassle of travel. This opens up opportunities to attract top talent from diverse backgrounds.

3. Improved Candidate Experience

Candidates appreciate the flexibility and convenience of video interviews. It allows them to showcase their skills and personality in a comfortable environment. As a result, you can provide a positive candidate experience, enhancing your company's employer brand.

4. Collaboration and Evaluation

Video interviewing platforms like Sinta offer features that streamline collaboration and evaluation among HR teams. Multiple team members can participate in the interview process, provide feedback, and rate candidates in a centralized system. This ensures consistency and fairness in the evaluation process.

5. Enhanced Assessment

Video interviews can be customized to assess specific skills or cultural fit. You can incorporate role-specific questions, coding challenges, or behavioral assessments. With the ability to review and analyze recorded interviews, HR teams can make more informed decisions about candidate suitability.

How to Get Started with Video Interviewing

  • Research and choose a reliable video interviewing platform like Sinta. Look for features that align with your company's specific needs.
  • Familiarize yourself with the platform's functionality and explore training resources provided by the vendor. This will help you maximize the benefits of video interviewing.
  • Create a standardized interview process that includes clear guidelines for interviewers and criteria for evaluation. This ensures consistency and fairness.
  • Test the platform and conduct mock interviews to familiarize yourself with the technology and identify any potential issues.
  • Communicate with candidates about the video interviewing process, providing clear instructions and addressing any concerns they may have.
  • Evaluate candidates based on pre-determined criteria and collaborate with team members to make informed hiring decisions.
  • Provide feedback to candidates promptly, regardless of the outcome. This ensures a positive candidate experience and reflects well on your company.


Here at Sinta we believe in helping you hire better candidates faster, we’ve built a tool that adheres to our guide that you can log in and use today. Sign up here to Sinta today and see how much better you hiring process can be.


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Kirk Reilly
Head of Recruiting at Sinta
Explore the benefits and implementation process of video interviewing in this beginner's guide. Discover how this game-changing tool can streamline HR processes, widen talent pools, and improve the candidate experience in early-stage SaaS companies.

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